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4 Tips to Target Tradesmen Online Using Key Word Research

In the B-to-B  marketing world, most companies have specialties or niche markets that they serve. In our case, most of our clients target the professional tradesman which makes our task a bit easier...

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Why is Social Media Different than Traditional Marketing?

In the B-to-B space and especially when it comes to the more traditional manufacturing sector, lots of marketers treat social the same as their other marketing efforts and wonder why it’s not working...

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